The Standard, a boutique hotel brand, and One Night, a last-minute boutique hotel booking app, are expanding in Asia – first starting with Thailand.
The foray of both brands into Thailand was unveiled yesterday by Sansiri, coming on the back of the Thai real estate giant’s recent expansion into the global hospitality, technology and lifestyle industries through an investment worth US$80 million in six global brands.
Apichart Chutrakul, CEO, Sansiri, said: “In November 2017, we announced our investments in several global brands that are leaders in the hospitality, technology and lifestyle businesses as part of Sansiri’s move to expand our collaborative, multi-disciplinary portfolio beyond real estate development. I’m delighted to share that only one year on, the investment has helped to fuel impressive growth that will see two of the brands – The Standard and One Night – expand into the lucrative Asian markets, with Thailand as their first port of call.”
He added: “The strategic partnerships with such strong and exciting brands will strengthen Sansiri’s core real estate business… The arrival of both The Standard and One Night in the Thai market marks another important step to be followed by several more in the future.”
The Standard has doubled its secured global footprint following Sansiri’s acquisition of a 35 per cent stake in the parent company for US$58 million. The boutique hotel brand currently boasts a portfolio of six properties and a combined 1,200 rooms (including the soon-to-open London property).
Ten properties are slated to open across the world over the next few years, as part of its five-year plan to develop 20 hotels globally in urban and resort locations, including London (opening 1Q2019), Paris, Milan, Berlin, Lisbon, Prague, Madrid, Chicago, Las Vegas, New Orleans, Atlanta, Dubai, Singapore, China, Hong Kong, Taiwan, Bangkok, Phuket, Hua Hin, Jakarta and Bali.
Amar Lalvani, CEO, Standard International, said: “Our first hotel in Thailand will be in Phuket where we will also introduce the first Standard Residences product in partnership with Sansiri. Thailand is a particularly attractive market with the growth in visitors, and the fit with The Standard brand giving its thriving culinary, fashion and arts scene. We have chosen to open our regional office in Bangkok to oversee all of our operations in Asia and the Middle East.”
Commenting on the launch of Bangkok for One Night, Jimmy Suh, the app’s president and co-founder, added: “Bangkok represents the ideal market for One Night – a last-minute hotel booking app offering a highly curated collection of the most sought-after independent hotels at the lowest rates.”
One Night, which is operating in 15 major cities in the US and London with over 170 independent hotels, is projected to be in 30 cities by year-end 2019, including more cities in Asia and Europe.