Top News Standard steps up Asia expansion By TTG Asia / Posted on 19 August, 2020 14:34 Standard International has secured two flagship projects for The Standard brand in Bangkok and Singapore, as well as debuted The Peri Hotel brand, with projects for the new brand underway in Hua Hin and Khao Yai. Details about The Standard Bangkok and Singapore projects will be released by year-end. The Peri Hotel Hua Hin (above) is one of two hotels under Standard International’s new brand that will be opening in Thailand this October Since Thai property developer Sansiri acquired its majority stake in Standard International in November 2017, the hospitality company has focused on expanding to key markets in Asia. Joining the company’s The Standard and Bunkhouse brands, The Peri Hotel brand claims to embody the core values of simplicity and humility, while offering unique experiences deeply embedded in each destination. The first two The Peri Hotels are set to open in October 2020, with conversions and full-scale renovations of Sansiri’s existing Escape Hotels in Hua Hin and Khao Yai, Thailand. The Peri Hotel Hua Hin will boast a modern take on a traditional mess hall ‘Chow Lay’ (meaning ‘fishermen’ in Thai), and a tiki bar, ‘Mālō’ (Samoan for ‘hello’) – both of which will be open to both guests and outside visitors. Meanwhile, The Peri Hotel Khao Yai will offer a smokehouse and grill, Chow Barn (‘villager’ in Thai), featuring traditional live fire cooking; the E-sarn Soul Cafe; as well as an organic farm where diners can pick their own vegetables. Standard International’s CEO Amar Lalvani said: “We are launching The Peri Hotels at a difficult moment in the world. But it is a moment when life’s simple pleasures are appreciated more than ever. It is that spirit of simplicity and appreciation that form the foundation of The Peri Hotel brand. And the first two idyllically set, nature focused, destinations perfectly capture what The Peri Hotel is about.” While Sansiri is the owner and developer of The Peri Hotels’ first two properties, Standard International plans to work with other owners and developers across the region to grow the brand.