AccorHotels recently entered into a MoU to form a strategic partnership with Luneng Group, a leading real estate developer in China, to combine the management of hotels, luxury and upscale serviced apartments and timeshares in unique destinations in China.
Gaurav Bhushan, global chief development officer, AccorHotels, said: “We look forward to building a world-class leisure and holiday portfolio as well as strengthening our serviced apartment offerings through this strategic cooperation with Luneng Group. The cooperation will create a global leisure vacation collection with new products including timeshares, long-term rental apartments and leisure residences, which will build a new industry benchmark for leisure tourism in the market.”
The partnership is expected to introduce Rixos – a luxury brand under AccorHotels – into the China market through the Luneng’s resort projects, offering guests all-inclusive resort destination experiences which will also include world-class entertainment and sporting activities.
As well, Luneng Group is expected to join Accor Vacation Club, a premier holiday and lifestyle programme in Asia, through the strategic partnership.
The two companies will further seek opportunities to explore luxury extended stays through AccorHotels’ premium brands including Raffles Serviced Residences, Fairmont Serviced Residences, Sofitel Serviced Residences and Swissôtel Living, just to name a few.