As experience-led tours gain traction in India, Cox & Kings has created a host of new thematic journeys on localised and unique activities.
Yusuf Poonawala, senior vice president, Cox & Kings, shared with TTG Asia that the company is promoting the 101 Xperiential Tours series at PATA Travel Mart 2018, with itineraries centred on themes such as hotels, sightseeing and culinary offerings.
Cox & Kings recently launched Self-Drive 365 for exotic road trips through India and the rest of the SAARC (South Asian Association for Regional Cooperation) region, which includes Afghanistan, Bangladesh, Bhutan, India, Nepal, the Maldives, Pakistan and Sri Lanka as member states.
“Self-drive is picking up in India, especially among the younger generation aged between 25-35 years old. The India self-drive car rental market is growing at an impressive CAGR and is poised to reach 14 billion rupees (US$200 million) by 2020,” said Yusuf.
He added that while perennial favourites like Delhi, Agra and Jaipur continue to be popular, demand for newer destinations are on the rise.
Yusuf observed: “Bekal and Kovalam in Kerala, Chikmagalur and Madikeri in Karnataka, Madurai and Rameshwaram in Tamil Nadu, as well as Sikkim and Guwahati in the north-east are (gaining popularity among) tourists from South-east Asia because of their landscapes, spiritual value and diverse cultures.”
To fan out across the market, Cox & Kings also launched a sustainable adventure travel vertical Trip 360, and India’s first accessible holiday specialist brand, Enable Travel.