Peak DMC sets up new Indonesia base in Bali

Peak DMC, operating brand for the Intrepid Group, is expanding in South-east Asia with the opening of Peak DMC Indonesia.

The Indonesia office marks Peak DMC’s 21st DMC globally, adding to its existing South-east Asia operations in Cambodia, Laos, Malaysia, Myanmar, Thailand and Vietnam.

Peak DMC’s tour leaders and staff celebrate the opening of a new branch

Since 2014, there has been a 47 per cent increase in travellers booking on Indonesian itineraries offered by Intrepid Group brands – including Intrepid Travel, Peregrine Adventures and other partner brands.

Peak DMC Indonesia will be located in Sanur and have nine local office staff, in addition to over 20 group leaders. The new office will also enable the company to better develop new trips that will not only relieve pressure on over-visited sites, but create economic benefits for local communities.

Peak DMC Indonesia country manager, Chris Hardy, says tourist dispersal is also a priority at the new office, aligned with the Indonesian government’s priority to encourage travel beyond Bali to lesser-visited destinations such as Lake Toba in North Sumatra and Mount Bromo in East Java.

While the office will be located in Bali, the country’s most popular destination, Hardy hopes travellers will use Bali as a launching pad to explore the rest of the country.

“When Australians think of Indonesia, they often think of fly and flop resort holidays in Bali. We want to show travellers that there is so much more to Bali and encourage them to discover different destinations within Indonesia. For example, not many people know that Sumatra is actually a better place to see wild orangutans than Borneo.”

Geoff Manchester, Intrepid co-founder, added: “Tourism in Indonesia has had its fair share of ups and downs, but the country has so much to offer that travellers keep coming back. The goal of our new business is not just to grow tourism, it’s to grow sustainable tourism.”

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