Switzerland partners WebBeds APAC to boost summertime bookings

From left: WebBeds Asia Pacific's Daryl Lee, and Switzerland Tourism's Ivan Breiter

As part of a partnership with Switzerland Tourism, B2B travel distributor WebBeds Asia Pacific is extending rewards – from bonus points to the chance to win a fam trip – to agents promoting the destination and its summertime experiences to their customers.

By harnessing WebBeds Asia Pacific’s network, Switzerland Tourism is aiming to increase the volume of Asian travellers choosing Switzerland round the year, encourage travellers to spend longer exploring the country, and expand the range of activities undertaken by Asian visitors in the country.

From left: WebBeds Asia Pacific’s Daryl Lee, and Switzerland Tourism’s Ivan Breiter

Experiences being promoted to the Asian travel trade include visits to alpine peaks and glaciers, trips on the Bernina Express, helicopter sightseeing flights over the Matterhorn and even a journey to the top of Europe on the Jungfrau Railway.

A series of cycling tours are also available, allowing guests to discover Switzerland’s summer scenery. These range from the Light Tour through flat countryside, which is suitable for all ages and ability levels, to the challenging Alpine Tour across mountain passes and deep gorges.

Switzerland Tourism is also highlighting the country’s urban attractions, including Basel’s art scene, Zurich’s innovation, the cultural appeal of Lausanne and the history of Bern, the Swiss capital.

Asian travel agents will be empowered to upsell and bundle hotels and experiences with the Swiss Travel Pass.

Agent members of WebBeds Asia Pacific’s travel trade reward programme, FIT Rewards, will receive three points for every three-night stay in a single booking; four points for four nights; and five points for at least three nights bundled with a Swiss Experience (attraction or Swiss Rail Pass).

The top bookers in each market will be rewarded with special prizes, including the chance to join Switzerland Tourism’s sensational Winter Wonderland in Switzerland VIP Fam trip in December 2018.

To raise awareness among Asian agents, Switzerland Tourism and WebBeds Asia Pacific will conduct joint roadshows across the region. Running for the month of April 2018, this initiative will reach travel agents in seven key markets – Thailand, Indonesia, Malaysia, Singapore, Hong Kong, Taiwan and the Philippines.

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