Yotel is making its first foray into the extended stay segment with the signing of five properties under its new Yotelpad brand.
Joining existing brands of Yotel and Yotelair, Yotelpad is meant to marry the essence of luxury serviced apartments with “Yotel’s signature design DNA of making the most out of compact spaces” to meet the requirements of the global citizen at an affordable price.
Standard Padss will start from 20m2, but larger Pads will also be available and feature Yotel’s adjustable SmartBed, work and relaxing areas, en-suite bathrooms, fully equipped kitchenettes and storage space. Yotel’s signature Technowall will also enable guests to connect and personalise the space to create a homely atmosphere.
Moreover, areas and amenities will be programmed to the local environment and can include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as a club lounge, ideal for co-working, meetings and entertaining friends or colleagues.
Yotelpad will launch globally with five projects already confirmed in North America, Europe and the Middle East. The first is Yotelpad Park City, located at Park City Mountain, the largest ski resort in the US, while the second is in Downtown Miami and will form part of a mixed-use development including 250 Yotel cabins and 208 Pads.
“The added benefit of introducing Yotelpad to our portfolio, is that it not only allows us to enter a new market segment, but also enables us to operate in new locations, not naturally suited to our Yotel and Yotelair brands. Our recent partnership with Replay has been extraordinary – realising just how much potential there is for our new brand in the destination resort market,” said Hubert Viriot, Yotel CEO.