Star Holiday Mart partners ofo for cycling tours

Bike-sharing company ofo and Star Holiday Mart, a JTB subsidiary, have signed an MoU to offer Singapore cycling tours that showcase the city’s heritage, art, food and night scene.

Under the agreement, the agency will create ofo cycling tour programmes, while ofo will provide in-app promotions to tourists.

Ofo and Star Holiday Mart are partnering for cycling tours in Singapore

The programme will kick off with 100 tourists from around South-east Asia, but both parties estimate that there will be more than 100 participants on a monthly basis going ahead.

Lawrence Cao, head of Asia Pacific business for ofo, said: “We see ofo’s partnership with SHM as a strategic move for us to transform holiday experiences in highly urbanised cities like Singapore. We hope by creating customised and unique travelling experiences, we can reignite tourists’ interest in Singapore and allow them to experience the country’s charm beyond its typical tourist spots.

Since its founding in 2014, ofo has connected over 10 million bikes with 200 million global users. Today, it claims about 25 million transactions per day and has provided more than four billion rides in total.

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