India’s STIC Travel Group has teamed up with Singapore’s leading professional development and enrichment company, Mastereign Group, to introduce the Red Dot Green City programme, a specifically designed product for the Indian market that focuses on educational tours for students, corporates, MICE and families showcasing Singapore’s sustainable living practices.
lsha Goyal, executive director & CEO, STIC Travel Group, remarked: “Travellers today are looking at experiential tours. It took us six months of brainstorming to co-create the programme with Mastereign. This programme will help participants understand how Singapore is a ‘living’ laboratory of sustainability and conservation. These unique tours besides allowing visitors to explore Singapore’s eco-friendly advancements will also club popular tourist destinations like Sentosa Island, blending leisure with learning experiences.”
Goyal: the Red Dot Green City programme will help participants understand how Singapore is a ‘living’ laboratory of sustainability and conservation
To begin with, the duration of the Red Dot Green City programme will be five nights and six days for an average group size of 20 to 25 pax. The programme will have various themes like ‘Urban Farming and Food Security’ wherein participants will be offered the Sky Greens Vertical Farm tour – a unique 90-minute learning experience at the world’s first low-cost, hydro-powered vertical farm. Other themes like ‘Land Use and City Planning’ will include an immersive walk-through experience showcasing the transformation of Punggol – Singapore’s first eco-town.
“Presently, China is a very big market for educational programmes. India is not yet there in terms of numbers but hopefully we will have a first mover advantage with the launch of the Red Dot Green City programme. Other Asian markets where we see potential for similar educational tours include Vietnam and Indonesia,” said Terry Lim, managing director, Mastereign Group.
STIC Travel Group will be promoting the Red Dot Green City programme through both B2B channels and engaging with educational institutes directly in India.
India’s STIC Travel Group has teamed up with Singapore’s leading professional development and enrichment company, Mastereign Group, to introduce the Red Dot Green City programme, a specifically designed product for the Indian market that focuses on educational tours for students, corporates, MICE and families showcasing Singapore’s sustainable living practices.
lsha Goyal, executive director & CEO, STIC Travel Group, remarked: “Travellers today are looking at experiential tours. It took us six months of brainstorming to co-create the programme with Mastereign. This programme will help participants understand how Singapore is a ‘living’ laboratory of sustainability and conservation. These unique tours besides allowing visitors to explore Singapore’s eco-friendly advancements will also club popular tourist destinations like Sentosa Island, blending leisure with learning experiences.”
To begin with, the duration of the Red Dot Green City programme will be five nights and six days for an average group size of 20 to 25 pax. The programme will have various themes like ‘Urban Farming and Food Security’ wherein participants will be offered the Sky Greens Vertical Farm tour – a unique 90-minute learning experience at the world’s first low-cost, hydro-powered vertical farm. Other themes like ‘Land Use and City Planning’ will include an immersive walk-through experience showcasing the transformation of Punggol – Singapore’s first eco-town.
“Presently, China is a very big market for educational programmes. India is not yet there in terms of numbers but hopefully we will have a first mover advantage with the launch of the Red Dot Green City programme. Other Asian markets where we see potential for similar educational tours include Vietnam and Indonesia,” said Terry Lim, managing director, Mastereign Group.
STIC Travel Group will be promoting the Red Dot Green City programme through both B2B channels and engaging with educational institutes directly in India.