New Livn CEO Mark Rizzuto aims to double inventory

Sydney-based Livn, an aggregator of instantly bookable tours and activities in Asia-Pacific, has appointed Mark Rizzuto as CEO, while its founder Steve Martinez has moved into the position of chief commercial officer.

Rizzuto was most recently general manager of distribution and e-commerce at Virgin Australia. Prior to that, he was head of retail distribution strategy and technology partnerships at Helloworld, and managing director of Asia for Travelport.

Steve Martinez (left) and Mark Rizzuto

Rizzuto said: “Our objective over the next 12 months is to double our inventory to more than 40,000 instantly bookable tours and activities.”

The platform was founded in 2010 and claims to have 22,000 tours and activities last year, from 12,000 before.

Livn services only the B2B channel, piping its products to travel agents and online retailers via a single API. It also recently announced an integration with Amadeus Selling Platform Connect.

“Agents are able to instantly book an incredible selection of tours and activities around the globe from hundreds of leading suppliers like Intrepid Group, G Adventures, Gray Line, Pro-Dive, Quicksilver Group and Urban Adventures,” Rizzuto said.

“The booking of these products is fully integrated into existing travel agency workflows, allowing for ease of reservation, itinerary management and back office integration.

“This removes the need for travel agents to book and manage these reservations via phone, website or email, and creates the same centralised efficiencies as the GDS have traditionally provided in air, car and hotel,” he said.

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