Cook alliance with Expedia could ‘lock out’ competitors

Fankhauser: not excluding agents

Thomas Cook’s strategic alliance with Expedia could “lock out” the operator’s major competitors from signing with the OTA giant themselves, according to a leading technology consultant.

Fankhauser: not excluding agents

It was announced recently that Expedia is to become the preferred provider of hotels for Cook’s city and domestic holidays business, while its booking platform will provide all city break and hotel-only sales across Cook’s distribution channels in Europe.

Paul Richer, senior partner at Genesys – The Travel Technology Consultancy, said: “As a global business, Expedia has the size and financial muscle to invest in technology development in a way that Cook could simply not manage…

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