Formerly just a hotel management company focusing on art-inspired hotels, Artotel Indonesia has transformed into Artotel Group, a company with three businesses lines, namely hospitality, event management and curated merchandise.
Under its hospitality portfolio are four brands: Bobotel, Artotel Beach Club, a boutique Curated Collection with Canggu and Lombok properties in the pipeline, and Artotel which debuted in 2012.
Bobotel is a budget hotel brand targeting mass market. With 15m2 rooms, Bobotel will typically be attached to commercial spaces like malls, airports, main train stations and office buildings. The first opening is expected in Kelapa Gading this year.
The first Artotel Beach Club will open late 2017 iin Sanur, Bali and will offer local cuisine and laidback beach vibes.
The group will soon launch its event management arm, Artotel Project Series, which will offer consultation services for the organisation of events such as art exhibitions and art workshops. It will also offer consultancy to businesses wanting to collaborate with local artists.
In May, Artotel Group also introduced Art of Life offering a collection of urban and hip merchandise featuring original arwork from emerging Indonesian contemporary artists. There’s a website for it to reach local and overseas markets and an Art of Life booth in every Artotel hotel.
Along with the expansion, former corporate general manager Eduard Rudolf Pangkerego has been promoted to COO of Artotel Group.
“We hope that with our transformation and expansion, the company is now able to accommodate all market demands in Indonesia and of course globally,” Erastus Radjimin, CEO of Artotel Group, said, adding that hopes are for its four hospitality brands to grow beyond Indonesia.