RCI, a division of Wyndham Worldwide, has acquired London-based Love Home Swap to broaden its appeal to a new base of holidaymakers and strengthen its position in the global alternative holiday accommodation sector.
Gordon Gurnik, president of RCI, said: “Through this acquisition we expand the exchange options we offer travellers and strengthen our footprint in key growth markets across the globe.”
Building on a previous investment in the company in 2015, the acquisition will see Love Home Swap come under the RCI family of brands and benefit from the core competencies RCI has developed over the past four decades, including inventory management, member marketing and analytics.
The company is also expected to enjoy additional resources that come with being part of an established hospitality player, along with potential access to Wyndham’s global portfolio.
While Love Home Swap will continue to run as an independent brand marketed separately from RCI, their similarities allow for greater collaboration to foster growth and provide future travel benefits to their respective members.
Love Home Swap founder, Debbie Wosskow, will stay on as an advisor to ensure a smooth transition into the RCI family, while former chief commercial officer Ben Wosskow will oversee the daily operations of the business in his new role as managing director.
