Indonesia’s Ministry of Tourism and AirAsia will jointly promote Indonesian destinations in Malaysia in a newly launched collaboration.
The collaboration will see both parties focusing on marketing efforts in terms of brand advertising, promotional activities and activations across various areas including digital, print, radio, in-flight branding and consumer travel fairs.
Aireen Omar, CEO of AirAsia, said: “This partnership could not be more timely as we have been seeing robust demand for Malaysia and Indonesia. In 2016, we (flew) over four million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the potential we can achieve.”
AirAsia connects Malaysia with Indonesia through more than 350 weekly flights to 15 different cities such as Banda Aceh, Bandung, Bali, Jakarta, Lombok, Medan, Pekanbaru, Palembang, Padang, Pontianak, Semarang, Solo, Surabaya, Makassar and Yogyakarta.
The airline also recently upped frequencies on several Indonesia routes and launched Kuching-Pontianak flights to meet the growing travel demand.
