Hailey Shin, founder and CEO, Funtastic Korea

If I had my way, I would increase flight connectivity into South Korea. This would be the most important priority for the industry. We are effectively an island, and we need more routes. Flying has become much more affordable in the region, so we just need to provide the flights for people to get here.

If I had my way, I would improve English signage in South Korea. The biggest problem travellers face in the country is the language barrier, so we need more signs and information in English. Shops and restaurants that attract a lot of overseas visitors should make an effort to use English for their menus and signage, for example. This would make things easier for tourists.

If I had my way, I would promote the country in a more efficient and effective way. Too often, there is a duplication of efforts as the travel authorities focus too much on Seoul, Busan and Jeju Island for foreign visitors. There needs to be an effort to get tourists to visit other parts of the country that offer great things to see and do too. We are not making the most of our fantastic tourism resources.
I also believe that South Korea needs to promote its culture and content better through social media outlets such as YouTube and bloggers. Those play an important part in reaching out to today’s international travellers. That includes people in their 40s and 50s, who make up our main customer target.

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