Tourism Australia partnered Virgin Australia and Visit Victoria to host a trade fam trip last week to introduce the airline’s new Melbourne-Hong Kong route.
A total of 13 travel agency senior executives from Hong Kong experienced Virgin Australia’s business class service and spent a week exploring food and wine in Melbourne city, plus aquatic and coastal experience along the Great Ocean Road and Mornington Peninsula.
Later this month, Tourism Australia and Virgin Australia will launch a joint consumer campaign to promote the new service in Hong Kong.
