TripAdvisor will integrate food delivery service Deliveroo’s restaurant network into its mobile web and mobile app experiences across 12 countries in Europe, the Middle East and Asia-Pacific.
With this, consumers browsing TripAdvisor restaurant listings will have the option to order food from Deliveroo’s restaurant partners, which total over 20,000 in the relevant markets. Clicking the “Order Online” button will take them to Deliveroo’s online or mobile platforms where they can place their orders.
The integration expands TripAdvisor’s food delivery service into 12 new countries: the UK, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong and Australia.
“Through this partnership with Deliveroo, we aim to give our restaurant listings a new way to engage with the TripAdvisor community – both at home and on-the-go… and new services like food delivery create incremental value for both businesses as well as consumers,” said Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants.
TripAdvisor aims to “serve as a one-stop shop for diners around the world”, he added.