Next Story Group, recently rebranded from the SilverNeedle Group, is hoping to assert its newfound mission of reimagining urban spaces through the launch of its new community hub concept in Hong Kong and Taipei by year-end.
Named Kafnu, the concept is a blended space synthesising co-working, co-living, hotel, retail and private club – with each location meant to organically develop into a unique community for locals and visitors. Kafnu is targeted at “the new generation of creators” ranging from entrepreneurs to remote workers, artists and nomads.
Facilities will include shared work spaces, meeting rooms, communal lounges and kitchen areas, private sleep pods, gymnasium with personal trainers, and a craft whisky bar.
Morris Sim, chief marketing officer of Next Story Group, said: “The new generations in Asia live in shades of gray: working, playing, living, learning, and resting all blend together in their worlds. Kafnu is a concept designed precisely for their lifestyles. They have different needs, so we built a different space just for them.”
With their diverse technology, media and creative communities, Hong Kong and Taipei are seen as ideal first locations for the first Kafnu shared spaces.
In Hong Kong, Kafnu will open within Kerry Hotel in the Hung Hom area of Kowloon; while in Taipei, it will occupy a 12-storey building in the Songshan neighbourhood, just three minutes’ drive from the city airport.
Kafnu is inviting entrepreneurs, hoteliers, chefs, bartenders, fitness gurus “or anyone with a particular talent” to audition to run and operate its Hong Kong and Taipei spaces. Cash subsidies of up to US$250,000 will be granted those selected. For more details and to submit an audition, visit www.kafnu.com.
