Bintan Resorts launches new initiatives for Muslim segment

In collaboration with CrescentRating and Halaltrip, Bintan Resorts in Indonesia’s Riau Archipelago has rolled out a series of initiatives to increase its appeal to Muslim travellers in South-east Asia and the Middle East.

The new initiative includes the publication of the Muslim Visitor Guide to Bintan Resorts, which is currently available in English and will be subsequently translated to Arabic. The guide highlights Muslim-friendly resorts, attractions and halal-friendly restaurants.

Kayaking in Treasure Bay Bintan’s Crystal Lagoon

Also, a dedicated microsite on HalalTrip will highlight the Muslim-friendly options in Bintan Island. All establishments, including hotels, restaurants, spas and attractions,have been rated based on CrescentRating’s system for Muslim friendliness.

Iris Kok, marketing communications manager of Bintan Resorts, said: “With anticipated growth in the Muslim travel market, we believe that this collaboration with CrescentRating is timely and boosts our marketing efforts towards welcoming Muslim tourists. It is an important step to access and adapt our offerings to be more Muslim-friendly allowing for informed decision-making.”

According to the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2017, the Muslim travel market is estimated to grow to US$220 billion in 2020 and US$300 billion by 2026. Indonesia currently stands in the third spot.

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