Best Western Hotels & Resorts has promoted Ron Pohl from senior vice president of brand management to senior vice president and COO.
Joining the company since early 2007, Pohl serves on the company’s executive committee and leads the brand’s operations and development efforts for North America and Asia.
His responsibilities include overseeing key departments within the hotel company, and he was instrumental in repositioning the three core brands, Best Western, Best Western Plus and Best Western Premier, as well as launching the new Vīb, Glō, BW Premier Collection brands and the SureStay Hotel Group.
