AVIAREPS has been newly appointed by Azerbaijan Airlines as its representative in Malaysia.
The appointment was made as the national carrier seeks to firmly establish and strengthen its brand and sales outreach among Malaysian travellers and travel industry leaders.
As part of the deal, Aviareps Malaysia will undertake the role of general sales agent for Azerbaijan Airlines in the Malaysian market, responsible for all sales and marketing activities with a focus on regional travel.
“Our appointment of a sales and marketing representative in Malaysia is reflective of the growing importance and our commitment to this market,” said Nazim Samadov, marketing commercial and ground operation director at Azerbaijan Airlines.
Added Vinay Rajan, aviation director Asia Pacific at Aviareps: “The initial strategy is to create awareness about the airline and build up the market. With no direct flights to Malaysia, Azerbaijan Airlines provides connectivity via Dubai and Istanbul.”
According to Sabre’s market intelligence data, 350 Malaysians travelled to Azerbaijan last year.
