MALAYSIA Airlines has named Arved von zur Muehlen as its new chief commercial officer effective from September 5, taking over Paul Simmons who will be leaving in mid-September.
Muehlen was most recently senior vice president of commercial network operations for Qatar Airways, where he was responsible for global sales strategy and development as well as innovation and technology with a revenue target of more than US$7 billion.
Arved von zur Muehlen, COO of Malaysia Airlines
Prior to that, he spent four years with Swiss International Airlines as vice president sales international. He also spent over 15 years with Lufthansa Airlines covering a range of portfolios ranging from revenue management to sales and marketing.
In his new role, Muehlen will focus on developing a comprehensive and sustainable plan to improve Malaysia Airlines’ marketing, sales, products and customer service.
