AMADEUS has enhanced its Amadeus Airline Market Insight suite with the addition of Booking Analytics, a tool that allows users to access GDS-sourced reservations data, or Market Information Data Tapes (MIDT), from over 600 airlines.
With the information, airlines will be able to compare market position and performance to find out what channels and locations sales are coming from, as well as compare historical performance.
Users can choose to monitor reservations data by route, airline, booking class and agency point of sale, among other criteria.
Booking Analytics also features a Booking Reports Composer module for compiling reports, which they can then save, export and share.
Besides Booking Analytics, the Amadeus Airline Market Insight suite also includes MIDT data, Global Booking Processing, Booking Analytics, Traffic Analytics, Schedule Analytics and Search Analytics components.
