Roomorama shares inventory with China’s Tujia


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VACATION rental and short-term accommodation aggregator,, is adopting a new strategy to strengthen its market penetration in the region.

They have recently announced a partnership with China’s Tujia, one of a number of partnerships the Singapore-based US company will establish, according to Nina Kubik-Cheng, Roomorama’s vice president, partnerships.

Roomorama currently aggregates 300,000 properties globally and Tujia is a leading apartment rental website in China, equivalent to Airbnb.

Commenting on China, Kubik-Cheng said: “We see a trend between popular destinations and direct flight connections from China. For example, apartments in London and Milan as well as villas in Phuket and Pattaya are popular among Chinese travellers, who spend an average of US$1,200 per booking.”

With the partnership, she said Tujia would have a large range of instantly bookable and professionally-managed vacation rental options in longhaul and regional destinations; for example, apartments in New York, Paris and Dubai as well as villas in Phuket and Bali.

Kubik-Cheng added: “In building our partnership with Tujia, a localised site makes it China-ready. We are also looking at enhancing our Chinese language website capability.”

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