NEW owners of Singapore’s homegrown Zouk, Genting Hong Kong, is bringing the nightclub’s iconic EDM dance festival ZoukOut to the Philippines. This is the first time the annual event will take place outside of Singapore.
This first of three ZoukOut parties to be held throughout 2016, titled ZoukOut Prelude Edition, will be taking place from April 30 to May 1 at Epic and Uptown Beachfront (Station 2) in Boracay. An estimated 5,000 revelers are expected.
“With ZoukOut Boracay, we are repositioning ourselves regionally with a strong focus on Japan, Hong Kong and the Philippines,” said Andrew Li, vice president, lifestyle and F&B concepts, Genting Hong Kong.
“This in turn will create stronger brand awareness of ZoukOut Singapore, which we also plan to innovate and revitalise later this year in December,” said Li, who is also executive chairman at Zouk.
Internationally acclaimed DJ and record producer Kaskade will feature prominently during ZoukOut Prelude Edition. Other acts on the roster include DJ Royale & Junior, DJ Vice, Dubvision, DVBBS and MMXJ.
Performers and costumed buskers, along with interactive visual art installations and food stalls will also be available onsite.
“ZoukOut Boracay is the first step in our overall strategy in growing the brand regionally and globally. We are intending to penetrate other exciting and dynamic locations such as Hong Kong and Japan – which we will announce in due time,” added Li.
