AS TECHNOLOGY continues to disrupt the exhibitions industry, the new president of Reed Exhibitions Greater China (RXGC), Hu Wei, plans to turn it to his advantage in engaging the Millennial generation.
Stepping into his new position this month, Hu said: “To capture emerging market trends through digital strategies, RXGC strives to fit the needs of younger and tech-savvy customers.
“The ever-growing online audience is hungry for information. This is why we have launched such a wide variety of e-marketing tools and digital platforms,” he said.
Raising Axon, a bilingual and multi-channel marketing platform, as an example, Hu said this has helped to increase brand recognition and improve customer value in Greater China.
To keep up with the “young and talented” workforce as well, the Tianjin native said he hopes to achieve a higher level of employee engagement by getting them involved in decision-making. “I will take personal responsibility to allow them the leeway to make decisions and create opportunities for them to grow professionally.”
Hu’s career spans over nearly 20 years in China and the US, having spent 10 years at Best Buy where he rose to the rank of director of international merchandising.
He also spent four years at Ace Hardware Corporation; initially as director of global merchandising in Chicago, and ultimately as general manager for Asia.
