CORDIS Hotels and Resorts is Langham Hospitality Group’s new upscale hotel brand, which the group intends to develop in key Asian and North American cities through a combination of new-build and conversion projects.
Cordis will consist of new-build designs, resorts and residences that will reflect the property’s location and culture. In a media statement, the group said it has signed management agreements and letters intents to add eight hotels in seven cities to the Cordis pipeline.
Langham Hospitality Group CEO, Robert Warman, said: “Building on the successes of Langham Hotels and Resorts, we saw the need to create a collection of international upscale hotels and resorts that will deliver what our guests desire: personalised and efficient services, seamless technology, and authentic experiences in the best locations around the world.”
Cordis hotels, which will be rolled out in the next three years, include five in China, and one each in Hong Kong (to open in May 2015), Bali and Colombo, according to Warman.
The group also hopes to plant the Cordis flags in the future in other key citiessuch as London, New York, Miami, Los Angeles, Orlando, San Francisco, Dubai, Singapore and Bangkok.
“We are very optimistic about the growth of this particular brand,” said Warman.
“As there are financial, cost-efficient benefits to developing hotels in the upscale tier, the time is right for us to enter high density markets such as North America and especially in China where there is a rising middle class, increasing domestic and international travel, and higher consumption levels. We see Cordis as complimentary to our existing portfolio and a real opportunity to have multiple properties in new markets in the coming years.”
