INTERCONTINENTAL Hotels Groups (IHG) has announced its first two hotels in Greater China under Hualuxe, a luxury brand tailored specifically to Chinese travellers.
Hualuxe Nanchang High Tech Zone is due to come up in Jiangxi’s provincial capital of Nanchang in South-east China. It will occupy the 39th to 56th floors of one of the city’s tallest buildings, offering 281 guestroooms with 21 club rooms and deluxe suites, three restaurants and meeting facilities including a 800m2 pillarless ballroom.
The property is owned by real estate developer, Greenland Group, in Shanghai.
The second, Hualuxe Yangjiang City Centre, is located in Guangdong’s Yangjiang city, overlooking Yuangyang Lake. The hotel will come with 282 deluxe rooms, including 76 club and deluxe suites, the largest pillarless ballroom in the city, and restaurants serving local and international fare.
Richard Solomons, CEO, IHG, commented: “The (Hualuxe) brand was built on over three decades of market insight, experience and leadership in China and epitomises the finest elements of China’s world-renowned hospitality.
“The brand has been well-received in the market since its launch in 2012 and we are on track with our vision of taking it to 100 cities in Greater China over the next 15 to 20 years. The first two hotels, in Nanchang and Yangjiang, are located in China’s heartland and working with our trusted owners, we are confident they will be welcomed by both Chinese and international consumers.”
Since the brand’s launch in 2012, IHG has signed 24 hotels into the pipeline in 20 cities across China, all of which will open in three to five years’ time.
The hotel company intends to bring the brand into key destinations such as London and New York.
