Rajah’s online boost brings in more MICE business

THE launch of an online booking tool last year has helped Philippine-based Rajah Travel Corporation gain a 15 per cent increase in inbound business event bookings, most of which came from clients in Malaysia and Indonesia.

Rajah Travel Corporation president, Aileen C Clemente, told TTGmice e-Weekly that “there were barely business event bookings from these markets” prior to the company’s online boost.

The online booking tool was introduced on February 26 last year and will be upgraded with a payment gateway on February 27 this year, which will allow clients to pay right away via the website, www.rajahtravel.com.

Clemente explained that the website showcases destinations from all over the world, besides the Philippines, offers sample itineraries of various price ranges and integrates websites of tour suppliers Rajah Travel Corporation represents, such as Insight Vacations, Uniworld and Silversea.

“I believe that new clients were encouraged to book with us because we offer sample itineraries that demonstrated what we could do for their events,” she said.

“The Philippine Department of Tourism’s aggressive destination marketing efforts complemented our efforts. It is only with greater awareness of the Philippines that clients were motivated to go online to research the destination for business events,” she added.

When asked how the enhanced website would further influence the company’s business going forward, Clemente projected good years ahead, largely due to “a build up of” positive sentiments as a result of Visit Philippines Year 2015 and the country’s hosting of ASEAN Tourism Forum in 2016.

“These events will create a brand build-up for the country. We will also benefit from the emergence of new tourism and business event products in destinations like Manila, Davao, Boracay and Bohol,” she said.

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