Tag: AIME
Gold Coast’s brand overhaul plays up its personality, local draws
Surfers Paradise, Gold Coast
The Gold Coast’s unique character and experiences have taken centre stage in its newest destination brand platform, We Are Destination Gold...
Australian, New Zealand event buyers gain more interest in Asia
ACCESSIBILITY, relative affordability and culture are among the factors driving MICE planners from Australia and New Zealand to choose Asian destinations for their events,...
Macau wants to correct Australian buyers’ destination perception
THE Macao Trade and Investment Promotion Institute (IPIM) had put forth a strong showing at AIME 2016 earlier this week in Melbourne in an...
MCB faces anxious wait on new operating model
THE Melbourne Convention Bureau (MCB) will join forces with the state’s tourism body Visit Victoria later this year, but just what that new business...
Australia lures MICE with global campaign
TOURISM Australia is encouraging MICE players to take advantage of the NTO’s A$40 million (US$28.8 million) multi-platform aquatic and coastal global marketing campaign to...
Dreamtime chooses Adelaide
ADELAIDE is topping off a "massively successful" 2014 with news that it has secured hosting rights to trade-marketing event Dreamtime 2015.
To be held in...
P&O cruises sail towards meetings on board
CRUISE operator P&O Cruises is aiming to boost its corporate bookings by almost three-fold with the launch of a conferences division.
P&O Cruises director of...
Make mobile apps work to your advantage, event planners urge
MOBILE apps are becoming increasingly critical to large events and conferences but meeting planners have not learnt how to maximise the full potential of...
Challenge to traditional exhibitions model prompts AIME redirection
ENGAGEMENT is the keyword in AIME's new strategic direction, which will be executed across the show's three pillars of networking, business and education.
The MICE...
Australia’s business events industry has no room for complacency
A NEW report has revealed that business events contributed A$23.1 billion (US$18 billion) to the Australian economy in the last financial year, but industry...
