Yokohama scores two MICE wins

YOKOHAMA Convention & Visitors Bureau has won bids for two major trade events – Goldschmidt Conference and 17th International Symposium on Olfaction and Taste ISOT – which will take place in 2016.

The bid for the Goldschmidt Conference, to be hosted by the Geochemical Society, European Association of Geochemistry and the Geochemical Society of Japan, was secured by the MICE bureau and venue PACIFICO Yokohama.

The conference is expected to draw 2,500 delegates.

Harue Masuda, head of the local council that leads the site selection, recognised the capability of PACIFICO Yokohama as an all-in-one venue that provides easy access from international and domestic cities and offers a wide variety of shops and restaurants nearby.

The Japanese city was also selected to host ISOT in June 2016, a chemosensory sciences event that is held once every four years. The last ISOT was held in Stockholm, Sweden in June 2012.

Yuzo Ninomiya, chair of the Japan Host Committee, said in a press statement that Yokohama would make an ideal site for ISOT, as the city was home to the first Japanese port that opened to the world, thus making the destination the birthplace of modern Japanese culture.

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