Automation World 2013 debuts sister event, gears up for stronger showing

COEX will launch a concurrent event, Packaging World, alongside its annual Automation World exhibition in Seoul this March, a move that is expected to boost trade buyers’ interest and show experience.

According to Susan Kim, Coex overseas marketing manager, the new event “allows visitors to experience the entire factory automation process, from production and machinery to packaging”.

Visitors to Automation World 2013 will gain free access to Packaging World, and vice versa.

“We hope this concurrent event will widen the reach of Automation World and attract further businesses interested in (various) aspects of the automation industry,” said Kim.

Coex said in a press statement that South Korea’s automation industry is valued at more than US$15 billion, making it the eighth largest automation market in the world, and that the opportunity to meet local buyers is consistently ranked as the leading reason companies from around the world choose to exhibit at Automation World every year.

An estimated US$29.4 million in business deals were arranged at Automation World 2012.

COEX expects the exhibition, which is slated for March 13-16 at the Coex Convention and Exhibition Center, to draw 30,000 visitors this year – a 25 per cent year-on-year increase. A stronger seller representation is expected too, with exhibiting companies projected to grow 10 per cent to reach 300, and the number of booths to rise 18 per cent to 900.

Kim hopes to grow European and American representation at the show which is now dominated by Asian sellers. Approximately 75 per cent of exhibitors in 2012 were from Asia.

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