WITH the launch of India’s first Holiday Inn Express in Ahmedabad last week, InterContinental Hotels Group (IHG) is ramping up its focus on India and West Asia to grow its Holiday Inn and Holiday Inn Express brands.
In the next five years, India will see 31 hotels opening under the two brands, while West Asia will get seven. Both brands are expected to launch 682 new hotels globally by 2017, adding to its current 3,414 properties.
Baby Thomas, managing partner, Princy Travels, said: “Holiday Inn Express is a very suitable brand for the Indian market as it offers good-quality accommodation at no-frills cost, attracting a large segment of travellers in smaller cities and towns. This segment is largely unfulfilled in India, and the Holiday Inn brand carries high credibility to ensure customer patronage.”
