A LUXURY watch brand will lay claim to be among the first corporate events to be held in W Singapore-Sentosa Cove when the luxury hotel opens in September.
Several “very good leads” have surfaced in the months leading up to the 240-key hotel’s opening on September 16, with most from luxury fashion and car brands, according to W Singapore-Sentosa Cove general manager, Stephane Fabregoul.
Fabregoul said the W brand’s design-led focus and passion in fashion, music and entertainment had generated a strong demand from related industries.
The property’s location offered a strong proposition to event planners too, he said.
“Sentosa offers a short escape from the city. The experience and ambience is different, and we sell the hotel as a short escape to a world of wow. Furthermore, the hotel’s ocean-facing location means we can offer unique experiences to event attendees. For instance, W Singapore-Sentosa Cove has its own private berths (located in front of the grand ballroom), which gives event planners the opportunity to provide sea access (to delegates) and organise sunset cruises. No other hotels in Singapore can offer that,” he said.
Fabregoul expects Singapore-based clients to make up 60 per cent of the hotel’s events market.
To encourage more event planners to “come and experience” the property, W Singapore-Sentosa Cove has rolled out a full-day meeting deal priced at S$108++ (US$85) per delegate and a group accommodation deal at S$340++ per room. Terms apply and both deals are valid till March 2013. Starwood Preferred Planners will also earn triple Starpoints for events happening before the promotions expire.
