Government, Bank Danamon lock arms to promote Indonesia for MICE

INDONESIA’s Ministry of Tourism and Creative Economy and Bank Danamon American Express Corporate Card have come together to host the Indonesia Corporate Meeting & Incentive Travel Mart (ICMITM) from May 8 to 12.

Formerly known as the Indonesia MICE & Corporate Travel Mart, the annual affair is expected to attract 100 buyers, including corporate card members of the bank, and corporate buyers from multi-national firms in Indonesia, Singapore, Malaysia, the Philippines, China and India. The mart will feature various tabletop business meetings, an education seminar and site inspections.

ICMITM is scheduled to take place in Medan, with the support of the Medan municipal government as part of Visit Medan Year 2012.

Berman Lubis, MICE director, Ministry of Tourism and Creative Economy, said: “This is part of the ministry’s commitment and effort to support the development of 10 MICE destinations in Indonesia. Bali, Jogjakarta, Lombok and Manado have hosted this event previously, and it is now Medan’s turn to be introduced to MICE planners. Next year, it will go to Semarang, Central Java.

“By inviting Bank Danamon American Express Corporate Card’s top members to this event, we hope to generate more corporate MICE events in the country,” he added.

Bank Danamon executive vice president-card business head, Dessy Masri, noted that rotating ICMITM among different Indonesian destinations had helped to improve corporate buyers’ knowledge of available MICE venues, which in turn encourage them to take their events to Indonesia.

She added that based on surveys conducted following the four previous marts, sellers had experienced a growth of up to 30 per cent in MICE business.

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