IVAN Breiter, currently Switzerland Tourism market manager-Belgium and Luxembourg, will head the NTO’s new regional office in Singapore as market manager-South-east Asia, effective June 1.
Breiter will market the destination to the travel trade and media particularly in Singapore, Thailand, Indonesia and Malaysia. South-east Asia is Switzerland’s fourth ‘booming’ market after China, India and Russia.
“Breiter possesses the ideal combination of experience and expertise to strengthen Switzerland Tourism’s presence in South-east Asia,” said Simon Bosshart, Switzerland Tourism’s director Asia-Pacific and director-China.
“He started his career at STC in 1998 and subsequently became key account manager Switzerland at Switzerland Tourism. He has a proven track record as manager leisure sales, and later as market manager Canada & Central US.”
“Since 2006, he has successfully been in charge of the Belgium & Luxembourg markets.”
The opening of the new regional office is hastened by declining arrivals from Switzerland’s main markets such as Germany, Holland, Belgium, Italy and the UK as a result of the economic crisis.
In contrast, the South-east Asia market grew 13 per cent to around 170,000 pax last year.