JET AIRWAYS will consolidate its low fare service products under a single JetKonnect brand as part of a strategic rebranding exercise, which the group hopes will simplify its service proposition and enhance brand recall.
Effective March 25, JetLite and Jet Airways Konnect services will operate under the JetKonnect brand, enabling guests to avail of a single in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.
Sudheer Raghavan, CCO, Jet Airways, said: “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively, drawing synergies from the Jet Airways mother brand.”
Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.
JetKonnect will be the dedicated low fare service with a mixed fleet of Boeing and ATR aircraft to operate on metro, tier II and III routes.
The total number of flights by the Jet Airways group, which currently operates around 600 flights daily with a fleet of 120 aircraft, will remain unchanged.
