THE NEWLY established Indonesia Tourism Promotion Board (ITPB) has come up with a series of packages to boost arrivals during low season.
Comprising free-and-easy as well as special interest programmes such as shopping and culinary tours, these packages will initially be available for the Asian market, including China, Hong Kong and Malaysia, according to ITPB board member Didin Junaedi.
ITPB is working with local airlines such as Garuda Indonesia and Lion Air, as well as various hotels and Visit Indonesia Tourism Offices to create the packages, he said.
Junaedi explained that ITPB has taken the initiative to develop and market the last-minute programmes in advance, so “suppliers and tour operators do not need to”.
“Our job is to complement the government’s programmes and not duplicate theirs. We are also looking at industry’s needs. While the trade doesn’t need any help during peak season, they do during the low,” said Yanti Sukamdani, ITPB chairman.
Besides boosting low-season traffic, ITPB’s other key programmes include green tourism and creative tourism promotion.
