ASA Holidays dives into budget travel

ASA Holidays launched on July 10 a new budget travel subsidiary targeted at youth travellers and retirees.

The new addition, Air One Aviation (A1A), offers low-cost group tours, as well as free-and-easy packages.

Eileen Oh, head, marketing & communications, ASA holidays, said that A1A was started to garner a share of the burgeoning Singapore outbound budget travel market, especially to destinations in China and South-east Asia.

“More young people are backpacking abroad and they desire more flexibility, but they are on a tight budget,” she explained.

“Retirees, on the other hand, are looking for value-for-money packages, but are not savvy enough to search for trips online, and are more comfortable dealing with travel agents.”

A1A’s packages comprise both land and air components. Second-tier national airlines, such as TransAsia and Hong Kong Airlines, have been roped in to supply flights.

Even though Oh declined to give any specific figures, she did reveal that sales have been promising so far, with “long queues during A1A’s opening day”.

Chan Brothers launched a low-cost travel division, Asia Global Vacation, in 2007

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