TTG ASIA Media will launch Friday the digital version of TTG Asia, Asia’s most established and leading travel trade title. This move allows print copies of the publication to be accessed via email, significantly boosting the readership of the 37-year-old newspaper.
Over 25,000 travel agents and suppliers will receive an email with a link to TTG Asia DIGITAL. This is an additional 10,500 readers, due to the fact that both TTG Asia print and e-Daily subscribers are recipients of the digital publication.
Powered by DigitalDM, TTG Asia DIGITAL can be read in three different ways: through a web browser (online), downloaded onto a personal computer or laptop for offline viewing (desktop), or using a mobile device such as an Apple iPhone or Android smartphone (mobile). TTG Asia DIGITAL can also be accessed from the TTG Asia website (www.ttgasia.com).
Darren Ng, managing director of TTG Asia Media, said: “TTG Asia has always been at the forefront in offering the most relevant and insightful news to the regional travel trade. The launch of TTG Asia DIGITAL enables us to reach the global industry and provide even more travel agents with Asia-Pacific industry news analysis and insight – wherever they are.”
“Our increased readership will also benefit our advertising partners, who gain additional exposure at no added cost. With online distribution, the physical barriers that limited readership no longer apply, and this allows for a global audience that is keen to understand the issues affecting the travel industry in the Asia-Pacific region.”
TTG Asia Media’s other print publications, including TTG China, TTG India, TTGmice, TTG-BTmice China as well as TTG tradeshow dailies, will also have digital versions by end-2011.
