Singapore agents flock to Expedia’s affiliate programme

EXPEDIA has been inundated with enquiries since the Singapore launch of its Travel Agent Affiliate Programme (TAAP) on June 8 (TTG Asia e-daily, June 8), according to its manager for travel distribution in South-east Asia, Charee Guico.

“Travel agents have been highly receptive and are keen to find out more about what Expedia has to offer,” she said.

Guico added that a large portion of the enquiries had translated into concrete agreements. “Almost a hundred consultants from major and smaller players have already signed up to the TAAP.”

Expedia will be providing training support to travel agencies that have signed up to join the TAAP.

When asked about future plans for the TAAP in Singapore, Guico said Expedia had decided to expand the TAAP’s product portfolio due to the exceptional level of response and feedback from travel agencies.

Eventually, agents will be able to book flights, car hires and activities on top of accommodation. Even though Guico was unable to provide specific dates for the new offerings, she was confident that “it would definitely be happening in the second half of 2011.”

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