Sri Lanka to launch five-year tourism master plan

SRI Lanka Tourism is planning to launch a five-year tourism master plan to help achieve its ambitious target of 2.5 million visitors by 2016.

Nalaka Godahewa, Sri Lanka Tourism chairman, said that the plan would outline the next development stage of the Sri Lankan travel industry.

“It will be a collective set of ideas, visions and goals put forward by industry members, academics and other parties who share an interest in the local tourism industry. We have reviewed (the input), analysed it and put forward a vision that will guide us over the next five years,” Godahewa was quoted by the Colombo-based Daily News as saying.

Godahewa said that in order for Sri Lanka to become one of the most popular destinations in the world, it would be necessary to concentrate on developing its service standards and quality of products on offer.

Sri Lanka received 278,959 visitors from January to April, up 41 per cent over the same period last year. This year, Sri Lanka is targeting 800,000 arrivals, up from 650,000 in 2010.

Sponsored Post