THE NATIONAL Tourism Council Malaysia (NTCM) will hold its inaugural B2C luxury tourism fair from May 20 to 22 in Kuala Lumpur.
NTCM president and Lifestyle & Luxury Tourism Fair chairman Shamsul Falak Abd Kadir said the fair would feature travel products and experiences for affluent customers, with exhibitors displaying a range of luxury properties, spa, cruise, golf and tour packages in Malaysia and abroad.
He added that 70 of the 100 available booths had already been taken up.
Apple Vacations & Conventions managing director, Desmond Lee, intends to sell tour packages to Scandinavia and Iceland, among other destinations. “We decided to participate, as the fair targets a very niche market. We believe sales will be good for we have seen a pick up in the luxury segment since 2010.”
Ministry of Culture and Tourism Indonesia’s country manager for Malaysia, Shafie Obet, said the Indonesian NTO was participating in the fair to raise awareness in the Malaysian market of luxury products in Indonesia. “We want to dispel the misconception that Indonesia only has mid-range products for the middle-income segment.”
Other participating NTOs include Tourism Authority of Thailand, Tourism Australia and Macau Government Tourist Office.