SRI LANKA-based Jetwing is beefing up its hotel business, launching a new logo and identity in May and pouring new investment into hotels.
Hotels in its portfolio now carry the Jetwing brand, including Jetwing Blue (previously Blue Oceanic) and Jetwing Sea (previously Seashells), both in Negombo.
Jetwing has 12 hotels in operation in Sri Lanka, representing some 520 rooms. It is building two hotels, a 60-room in Colombo and a 100-room in Yala National Park, both slated to open in end 2012.
Chairman Hiran Cooray said during an interview at the recent ITB Berlin: “There is a lack of deluxe rooms in Sri Lanka and nobody invested in the past years (due to the political strife).”
“Now, (the investors) are starting to come back. We ourselves are more confident of investing more money into the sector. Since late last year, hotel rates have been booming, as Sri Lanka is back in demand.”
The country has about 14,000 rooms at the moment, he added.
Cooray said Jetwing was planning to expand its hotel business overseas in emerging markets such as Vietnam and Cambodia.