HANOI-based Luxury Travel is confident of growing business from German-speaking markets by 20 per cent this year.
The company handled around one per cent of the 100,000 or so German visitors to Vietnam last year, a 20 per cent increase over 2009.
Besides appointing German native Jens Pickhan as its senior sales and marketing executive based in Hanoi and adding pages in German to its website, Luxury Travel is also training its tour guides and travel consultants to handle German-speaking travellers and plans to launch its first brochure in German at ITB Berlin next month.
Luxury Travel CEO Pham Ha said the company earned 23 billion dong (US$1.1 million) in revenue last year — a 20 per cent increase over 2009. “We expect another 20 per cent growth this year, and to reach 30 billion dong next year.”