Asia World pursues high-end Arab and Chinese business

HAVING recently secured four groups of premium travellers from the Middle East and China, Bangkok-based Asia World is now looking for ways to grow its share of meetings and incentives from those markets.

MICE director Max Jantasuwan told TTG Asia e-Daily that his team had handled three groups from China in January, each with 15 to 20 delegates.

“These were high-end clients who used only premium products and stayed in top-end properties like Amanpuri (in Phuket) and Mandarin Oriental Hotel Bangkok,” he said, adding that Asia World will receive a 50-pax incentive group from Dubai this September.

“There are a lot of MICE clients in both markets with strong event budgets, and we are stepping up our presence there, perhaps through participation in targeted trade shows,” said Jantasuwan, who joined Asia World a year ago to lead the company in courting business from the US, the UK, Europe, South Africa and Australia.

He also identified Germany as another new source of high-end meetings and incentives to Thailand, a market he hopes to tap in the medium term.

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