Silversea pays individual agents to book

LUXURY cruise company Silversea Cruises is offering for the first time a US$200 commission bonus per suite to travel agents in Asia, for reservations made before March 31 on any voyage departing till end June.

Silversea Cruises regional director (Asia) Melvyn Yap told TTG Asia e-Daily that the company usually issued a fixed commission of 10 per cent on each cruise-only fare to travel agencies, but not individual travel agents.

“We realised that we did not have any rewards for travel agents who are contributing almost 100 per cent of bookings,” Yap explained. “We hope by doing this, the reward of selling Silversea will trickle down to the agents who support us.”

Yap added that the Asia-Pacific region currently generates 15 per cent of Silversea’s total bookings. “We also hope to grow bookings from the region with this incentive,” he said.

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