SINGAPORE Expo Convention and Exhibition Centre is developing a new convention wing that will house 23 meeting rooms, pre-function spaces and other visitor facilities, ready to be unveiled in early 2012.
Branded as MAX Atria, the addition will be connected to the centre’s existing conference facilities in Foyer 1, located close to Hall 1. Greenery will be incorporated into the architecture.
Natalie Leung, a spokesperson of Singex Venues which manages the Singapore Expo, said the new wing was being developed to a tune of S$55 million (US$43 million) to S$60 million, which includes upgrades to the rest of the venue that started since last October.
MAX Atria’s new conference facilities will come in handy at a time where the business events industry is witnessing a a greater adoption of the confex model, a phenomenon Singex Venues CEO, Aloysius Arlando, described as “holding one or several conferences within an exhibition itself”.
In gearing up for the expansion, Singex Venues is also adding business development personnel to its human resource pool.
MAX Atria will join other upcoming projects in the Changi precinct such as the UE Biz Hub East, which comprises office and retail space, event venues and a 300-room Park Avenue Changi Hotel, also slated for completion in the same year.
