SATTE to explore closer ties with ITB Berlin

INDIAN travel trade show SATTE intends to further exploit its tie-up with German tradeshow giant ITB Berlin.

SATTE’s chief coordinator Navin Berry said the show would engage ITB Berlin in discussions over the next few months on enhanced coordination regarding buyers and educational programmes.

The two tradeshows signed an MoU on co-branding in 2009.

SATTE 2011, which concluded its 18th run on Saturday, January 29, had 310 Indian and 286 international exhibiting companies, up from last year’s 287 and 158 respectively. It welcomed 178 international buyers from 33 countries and 850 Indian buyers from 76 countries.

It also featured a seminar programme, with two of the sessions conducted by ITB Berlin.

By Ollie Quiniquini

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