MALAYSIA-BASED conference producer DiscoveryMICE will organise a series of three international tourism conferences in Laos over the next four years.
This follows a memorandum of understanding recently inked between DiscoveryMICE president and CEO, Lee Choon Loong, and Lao National Tourism Administration vice chairman Soukaseum Bodhisane.
Lee said the objective of these conferences was to develop the capacity of the tourism industry in Laos and neighbouring countries in the areas of rural tourism, MICE, and travel information and communications technology.
The first conference is scheduled to be held in Vientiane next year, in conjunction with Visit Laos Year 2012.
Lee is currently looking for commercial partners in the region to stage these conferences, which will see hoteliers, tour operators, travel agents, destination management companies, tour guides and other ground operators coming together under one roof.